I'm Juma Richards, a photographer and videographer based in Abu Dhabi.

I've spent the last 5 years creating content for brands, businesses, and individuals across three countries. What started as a real estate photography venture grew into a full service brand media company with a simple belief at its core: great content should do more than look good. It should work.

I moved to Abu Dhabi because I saw a market full of ambitious businesses and brands that deserved a higher standard of visual content. JRM exists to deliver that standard, consistently, on every project.

My background spans brand photography, commercial videography, drone work, and post-production. I've worked with small businesses finding their voice, established brands maintaining their reputation, and executives building their personal brand from the ground up.

Every project I take on gets the same level of attention and intention, whether it's a single shoot or an ongoing monthly retainer.